Local SEO for Manufacturers
When is it important?
If you do a significant amount of business locally, read on...
"Local SEO" is the name given to the practices used to help a business rank well in local search engine results pages. Often, what you'll hear people referring to is actually the "map pack", sometimes called the "three pack" because of how frequently Google displays the top three businesses for a given search query.
Investing resources to improve your ranking on Google Maps and similar local directories as a customer acquisition strategy needs to be carefully assessed against other uses of those same resources. For many manufacturers their customer base is geographically distant and serving the customer from a brick-and-mortar shop location is not of high importance.
However, if you believe that your customers are nearby and searching online using phrases like "cnc machine shops near me", then it's probably time to review your current standings and create a plan to increase your visibility and click share!